Club Seltzer

Club Seltzer blends Mediterranean nostalgia with modern fizz, offering a sophisticated yet playful zero-proof experience—both as a brand and a vibrant bar in Lincoln Square.
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Challenge

Club Seltzer needed a brand identity that balanced sophistication with playfulness while standing out in the growing non-alcoholic beverage market. The challenge was to capture the feeling of a nostalgic Mediterranean beach holiday while ensuring the brand felt modern, refreshing, and health-conscious. It needed to appeal to a discerning audience looking for an elevated yet approachable drink experience.

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Goal

The goal was to create a brand identity that positions Club Seltzer as an elevated, refreshing, and health-conscious choice for those seeking natural, delicious beverages without compromise.

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Solution

The chosen concept blends modern sophistication with timeless elegance, pairing a refined cursive typeface with a condensed sans serif. Vibrant navy blue evokes the ambiance of a Mediterranean beach club, while crisp white enhances the modern, sophisticated look. To add a playful touch, I designed a suite of hand-drawn icons, each creating a distinct identity for a different seltzer flavor.

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